The basic functionality of WordPress Woocommerce webshops can be supplemented with a number of useful functions that help the customer find information and purchase, thus increasing the success of the online store and customer satisfaction.
In the article I present these tools, you don’t need to buy most of the pro extensions yourself, they can be installed and set up in Hungarian at a very reasonable price.
Content
- Gift card, gift voucher
- Continue shopping, anywhere
- Shop registration and access with a social media profile
- Spectacular and informative product labels (label, badge)
- Design and sale of product packages and product sets
- Collecting points in the online store, rewarding loyal customers
- Option to subscribe to the newsletter in the Woocommerce webshop
Complex product filter, product search
In most online stores, the product search and filtering options are limited to a keyword search plus a product category list. By the way, this is a very good basic solution, but we can easily and quickly raise the possibilities of the search module to a much higher level.
The Product Filter for WooCommerce extension allows the visitor to start a detailed search based on any product parameter, price category, label, or even size and color. There is no question how much easier it is to find truly relevant products in this way, compared to scrolling through a long product list.
The filter allows you to list only in-stock products or sale products, and the display order of the filtered products can also be selected. Of course, you can set which of the listed options are available in the extension.
The end result is a very professional module, similar in quality to the filters of the largest Hungarian online stores (e.g. Emag), which can be placed at the top of the shop and in the sidebar, as desired.
https://codecanyon.net/item/woocommerce-product-filter/8514038
Gift card, gift voucher
It happens countless times that despite the best intentions of the gift giver, he does not completely meet the wishes of his loved ones or does not have a really specific gift idea. It is common that they would have chosen a different device, color, or style from the shop’s offer, or that the size does not fit completely. Of course, in the case of online purchases, the 14-day cancellation option applies to most products for private customers, but with a gift certificate, this annoyance and unnecessary rounds can be avoided and the joy can be unclouded.
The common feature of add-ons that handle gift cards is that they generate single-use, unique voucher codes, which the customer can redeem at any time, independently, up to the amount stated on it.
There is a difference between the two extensions below in terms of setting and gift card customization options.
PW WooCommerce Gift Cards
Free extension, setting options:
Featured image of gift card
Selectable but predefined gift card amounts
Specify recipient and sender
Message to recipient
https://wordpress.org/plugins/pw-woocommerce-gift-cards/
This pro extension offers countless additional configuration options. Among other things, amount determination, time limit of use, gift card that can be downloaded and customized with your own brand elements.
https://codecanyon.net/item/woocommerce-ultimate-gift-card/19191057
Continue shopping, anywhere
The “Continue Shopping Anywhere for WooCommerce” extension helps navigation within the online store by placing a colorful, attention-grabbing continue shopping banner on the product, cart and checkout page, which very easily leads the visitor back without using the main menu to the main page of the shop.
https://wordpress.org/plugins/continue-shopping-anywhere-for-woocommerce/
Shop registration and access with a social media profile
The Social Login – WordPress / WooCommerce extension offers a quick and convenient shop registration and entry option for customers who are open to it.
The plugin supports not only the Woocommerce web store, but also any general registration process on the given WordPress website.
https://codecanyon.net/item/social-login-wordpress-woocommerce-plugin/8495883
Spectacular and informative product labels (label, badge)
Unique, customizable product labels plugin
With the help of the Advanced Product Labels for WooCommerce plugin, we can highlight a number of important sales-supporting information in the form of visual labels on product images.
In this free plugin version, we also find many options regarding the setting and appearance of the label.
WooCommerce Advanced Product Labels
In the premium version of the above extension, there are even more options available in this regard. The appearance of the label can be maximally adjusted to the design of the website and to our own ideas.
The labels can also be linked, a countdown can be added, and it is also possible to display the labels based on conditional logic, e.g. sale price or stock quantity, in the case of the latter, highlighting the information “only a few pieces available” can also be important from an online marketing point of view
https://berrocket.com/l/labels-upgrade
Marking an out-of-stock product
If the only goal is to prevent the visitor from unnecessarily clicking on a product that is currently out of stock, unavailable, but not deleted from the shop, then you should choose the Sold Out Badge for WooCommerce extension, which can be set up very easily in minutes.
https://wordpress.org/plugins/sold-out-badge-for-woocommerce/
Design and sale of product packages and product sets
The creation of product packages and sets composed of matching and often purchased products together is a really excellent tool for helping customers to choose and at the same time increasing the value of the basket.
YITH WooCommerce Product Bundles
The free version of YITH WooCommerce Product Bundles is also very useful if its limitations do not conflict with our ideas:
- Unlimited product packages can be created with a fixed price setting
- The quantity of the products is fixed, predetermined within the package
- We can only place simple products in the package, it cannot be used for changeable products (size, color variants).
https://wordpress.org/plugins/yith-woocommerce-product-bundles/
YITH WooCommerce Product Bundles Pro
The pro version of the extension no longer contains any restrictions regarding the above and offers many setting options, both in terms of the appearance and design of the product package.
Some of these, without claiming to be complete:
- The customer can increase the quantity of the product in the package, e.g. in a children’s t-shirt, pants and socks set, you can request an extra 2 pairs of socks and an extra t-shirt or two memory cards instead of one for the camera
- The customer can even change the contents of the package, within certain predefined limits, e.g. it can be set so that the customer can optionally add certain products to the package, e.g. when purchasing contact lenses, you can also request lens cleaning fluid
- Regarding the price of the package, they can be used as a different discount to encourage purchase compared to the total price of the individual products
https://yithemes.com/themes/plugins/yith-woocommerce-product-bundles/
With the help of the YITH WooCommerce Points and Rewards extension, we can provide a points collection program for loyal, returning customers. The extension offers many flexible options for the use of points, thus increasing customer engagement and satisfaction.
Option to subscribe to the newsletter in the Woocommerce webshop
Newsletter subscription plugin
It is perhaps not even necessary to explain here how important and effective an online marketing tool the newsletter is. With the Newsletter Subscription add-on, we create a GDPR-compliant way for customers to subscribe to our newsletter list during the order process.
Supported service providers:
- MailChimp
- MailerLite
- MailPoet 2 and 3
- Sendgrid
- ActiveTrail
- Campaign Monitor
The good news is that the plugin is compatible and works with WooCommerce Points and Rewards fhttps://woocommerce.com/products/woocommerce-points-and-rewards/, so when using both plugins, signing up can be rewarded and supported with loyalty points .
https://woocommerce.com/document/newsletter-subscription/
Mailchimp newsletter subscription
A free add-on with simplified functions is also available, Mailchimp for WooCommerce, only in case of subscribing to the Mailchimp newsletter. With this, a newsletter subscription checkbox linked to the Mailchimp newsletter system can be placed on the checkout page.
